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Survey Reveals Changing Tide on How Consumers Think About Healthcare
2,000 consumers share medical device experiences: What influences their purchase; how much trust do they put in the information provided; and, how often are they relied upon for making important healthcare decisions?
80% own at least one type of medical device
- 45% Blood pressure monitor
- 39% Electric toothbrush
- 24% Fitness tracker
- 23% Smartwatch/ ring
More than one in four consumers (28%) reported they’ve had a personal medical device alert them to a pending health issue.
76% of those alerted had their issue successfully diagnosed after a doctor’s consultation
When alerted, 84% found the data “extremely” or “very” valuable
Tech-savvy consumers are embracing the convenience and real-time health alerts of today’s medical devices forever changing how we all think about our personal health care.
Trust Runs Deep with Doctor Reviews and Data Sharing
47% don’t care who makes their medical device as long as it’s capable and reliable
Brand loyalty is not top of mind with medical device consumers but reviews tip the scale in purchase decisions.
71% reported devices were more trustworthy when accompanied directly by a doctors’ office reviews
2 in 3 would be comfortable sharing health data with doctors
- 62% would share with general practitioners
- 66% would share with specialists they’ve met
It’s essential that device manufacturers get products right the first time so favorable reviews are posted quickly to influence future sales.
Recommendations & Online Resources Drive Purchases
Consumers reported that product reviews and recommendations greatly influence purchasing decisions.
- 47% Doctor Recommendation
- 34% Friends & Family
- 21% Product Reviews
63% of consumers reported they would likely pay a nominal subscription fee if required to access analytics, online resources, recall information.
68% also said it was key that medical devices have a consumer-friendly appearance — looking inconspicuous and designed for everyday wear and use.
“It’s fascinating to witness how medical device manufacturers are quickly adapting to market and consumer feedback and preferences. At the same time, consumer product companies are increasingly entering the medical device market.”
- Chuck Serrin, Vice President Industry Marketing, Medical Device & Life Sciences at Propel Software.
To learn more about how Propel can help you build medical device products that consumers value most:
