Product Information Management

Propel PIM

Propel's AI-powered product information management (PIM) software delivers accurate, consistent product information to customers in every channel. Connected teams, data continuity, and intelligent automation help commercialize products faster and boost customer lifetime value.

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Unite product and marketing with a continuous, trusted data source.

74
%
Reduction in time to market
Read Savant Systems case study.
20
%
Faster quote to revenue
Read Girtz Industries case study.
90
%
Fewer labeling errors
Read MaryRuth Organics case study.
1
min
New product setup
Read AMS Technologies case study.
Connect creators with customers

Successfully engage customers and fuel growth by wrapping products with rich, tailored experiences across every sales channel.

Intelligent product data
AI-powered automation coupled with access to accurate, real-time product information ensures sales and marketing can commercialize products earlier in the development process.
Enterprise-wide collaboration
Connect front and back offices so they can work in parallel and commercialize products faster.
Data-driven insights
Personalized AI agents, dashboards, reports, and notifications keep everyone informed and in sync, from customer-facing sales and service agents to sales and revenue leaders.
Activate every sales channel
Engage customers with consistent product information at every touchpoint from sales to service.
What is Product Information Management (PIM) for Manufacturing?
Product information management (PIM) is the discipline of centralizing, governing, and distributing product content across every channel that needs it. For modern manufacturers, PIM solves a problem that general-purpose PIM tools routinely miss: the gap between how a product is engineered and how it is sold. Best-in-class manufacturing PIM centralizes product attributes, digital assets, and SKU variants in a governed repository, then syncs enriched content to every sales channel, distributor portal, and ecommerce platform automatically. Costly manual re-entry gets eliminated at exactly the moment it can do the most damage: launch.

Propel PIM is built on the same platform as Propel PLM and QMS, giving manufacturers a continuous unified product thread from engineering to customer, cutting time to market by 74% (Savant Systems) and reducing new product setup to less than one minute (AMS Technologies).
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AI-Powered Enrichment for Every Channel

Intelligent agents enrich product specs, tailor content by channel, and keep every touchpoint accurate, so your team focuses on customers, not data entry.
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Create an omnichannel customer experience with speed, agility, and accuracy

Accelerate time to market and build customer loyalty with connected product data and automated workflows with Propel's product information management (PIM) platform.

Centralize data
Product Data Aggregation

Gather product data from multiple sources, including attribute mapping to share data directly from Propel PLM. Configurable bulk importer and powerful attribution streamline management of multiple source systems.

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Data Governance

Role-based user permissions control authoring and editing rights, including automated workflows to review and approve content prior to distribution. Activity history makes it easy to review product and asset record changes.

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Category Hierarchy Management

Flexible, scalable category hierarchy to structure product and digital asset catalogs. Alternate categories simplify product portfolio management for each sales channel.

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Enrich content
SKU Variant Management

Multi-level parent-child relationships allow a single root change to update downstream records. Tailor content for individual SKUs by overriding attribute inheritance at any variant level.

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Enrichment Engine

Configure attributes by categories and channels to ensure completeness of product data. Content composer shortcuts eliminate repetitive data entry and costly errors.

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Product Digital Asset Manager

Maintain all assets in conjunction with product records, including media, documents, or presentation files. Upload, download, and update digital asset files directly in Propel.

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Boost productivity
Content Activation

Select categories or records for distribution to sales channels via API or export. Save time with dynamic profiles that map content to unique channel-specific requirements.

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Global Search

Advanced search for products, attributes, and digital assets makes it easy to find accurate product information. Attribute filters and saved list views to quickly focus on relevant information.

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Automated Workflows

Assign tasks to speed deliverable completion, with email notifications for mentions, assignments, and approvals. Save time on simultaneous updates with bulk edit attributes.

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TRUSTED BY
Savant with Propel
More customer stories
Growing Efficiently with Data Visibility, Collaboration, and Speed
Strategic alignment across IT, business line owners, and distributors helped this manufacturer of smart home solutions grow 35%, reduce order entry by 50%, and speed time to market by 74%.
Read Savant’s Story
FAQ
What's included in Propel PIM?
Propel PIM manages all your product information in one place: product descriptions, specifications, images, videos, pricing, and related content. Marketing teams can organize products into categories, create variant relationships (like different sizes or colors of the same product), and enrich content with customer-facing descriptions and assets. The system includes approval workflows to review content before it goes live and tools to export products to your sales channels: websites, marketplaces, distributor portals, and sales teams. Propel PIM works best when connected directly with Propel PLM so sales and marketing can collaborate with engineering on the same platform.
How long does PIM implementation typically take?
Implementation timelines vary based on scope and data complexity. Propel PLM customers can implement essential product classification, enrichment, and content activation capabilities in as little as 6 weeks. This accelerated timeline requires customers to take a hands-on role and stay close to starter configurations. The package includes system configuration, test environment, admin training, and transition to customer success. Additional factors that affect timelines include data import requirements, number of users, integration needs, and Salesforce product configuration requirements.
How do sales and marketing teams get current product data from engineering?
When Propel PIM and Propel PLM share the same platform, sales and marketing teams access accurate product data the moment engineering releases it. There is no need for data to be shared through email or spreadsheets; it all remains contained within a single, secure platform. Product specifications, BOMs, and technical details flow from PLM to PIM, where marketing enriches them with descriptions, images, and channel-specific content. Changes made by engineering appear in real time, eliminating version control issues. This connection works because both systems share the same database; they're not separate applications requiring integration. Marketing can also use PIM independently by importing product data from external sources through batch upload or API.
How does Propel handle omnichannel distribution?
Propel PIM sends product information to multiple sales channels via API or file export. The system uses saved templates that format your product data for each channel's unique requirements. You configure attributes once and then define how they appear across different channels: ecommerce sites, marketplaces, distributor portals, sales teams, and service systems. The platform supports language localization, alternate category structures per channel, and the ability to customize individual product variations. When product information changes, updates propagate to all channels from the central source.
Does Propel PIM include AI capabilities?
Yes. Propel includes AI through Propel One, integrated natively into PIM workflows. Propel One's agentic AI assists with content creation and enrichment tasks, such as analyzing product data to identify content gaps across channels and suggest improvements for completeness. Specific capabilities include transforming technical product data into customer-friendly messaging and automating repetitive manual entry tasks.

Propel One AI is built on the Salesforce Agentforce platform, inheriting its enterprise-grade security and audit trail framework.

Explore Propel One here.

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