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ECO-FRIENDLY CONSUMERS VOTE WITH THEIR WALLETS
U.S. consumers weigh in on eco-friendly brand purchases: What triggers them to open their wallet; how much are they willing to spend; and the importance of sustainability claims.
The Buck Stops Here… Sustainability and Trust Impact Where Consumers Spend
Product companies should take note as 55% of consumers leave a brand when they learn it isn’t eco-friendly.
65% of consumers look for environmentally-friendly claims in:
• Product packaging (47%)
• Brand websites (35%)
• Advertisements (21%)
45% of consumers reported if they discovered a favorite brand was greenwashing (conveying false or misleading environmental claims), they would likely purchase from an eco-friendly competitor instead.
42% of Americans are savvy enough to know when companies are “greenwashing”.
With Propel, product companies can easily audit and track sustainability claims across the product lifecycle, ensuring that consumers are always accurately informed about eco-friendly products. Learn more here.
An Issue Both Parties Can Agree On
Regardless of political affiliation, consumers are putting their hard-earned money towards brands and products that elevate environmental causes.
Over 50% of both parties are willing to spend more on eco-friendly brands.
In an election year filled with partisan disagreements, Republicans and Democrats find common ground on eco-friendly purchases with many agreeing on its importance overall.
75% of Democrats and 48% of Republicans look for environmental claims when making purchases.
Men Influenced Most by Eco-Friendly Brands
Males are 20% more likely to spend money on sustainable/eco-friendly products within the next year.
Males are 21% more likely to purchase an eco-friendly product if it costs more.
Over 45% of both genders are currently boycotting a brand solely because it is not environmentally friendly.
Over 44% of both genders are willing to break up with a brand that they have been loyal to if they learned it was not eco-friendly.
To learn more about how Propel can help you build customer trust and loyalty with accurate and timely eco-friendly product claim tracking and management, click on these resources:
