Medical Plastics News posted an article about how Propel's product information management (PIM) offering can lend itself to improving go-to-market activities for medical device manufacturers.
"What's different about this offering compared to others that say the same?
Propel uniquely manages the whole product over its lifetime which includes quality, suppliers, distribution, commercialization, and of course the customers. We bridge the gap between product and commercial teams and prioritize revenue as well as cost and efficiency as key parts of any successful product strategy. Another differentiator is that marketing, commercialization, and go-to-market (GTM) teams are engaged with the product information from the beginning so that new product development (NPD) processes lead to faster launches, increased revenue streams and improved outcomes."
