Multichannel Merchant published an article by Propel's own Director of Product Marketing Jill Mueller.
"Why Marketers, Channel Merchandisers Need Product Data
Today’s consumers expect seamless product experiences that serve them where and when they want. They discover inspirational images on social media, read in-depth descriptions on the brand site, compare customer reviews on a marketplace and engage with samples in store. This is a coordinated narrative that involves much more than posting basic product attributes on a website.
Every touchpoint delivers a portion of the product story, contributing to the whole experience. Imagine the frustration and confusion when shoppers find conflicting prices or product details in different channels. Product data is integral to fueling consistent and compelling customer journeys that deliver omnichannel growth."
