Fast Company published an article by Propel's own chief strategy officer Ray Hein. Ray is a member of the Fast Company Executive Board.
"With inflation shifting from non-existent to a 40-year high in a matter of months, many business leaders are quickly starting to tighten the belt. Combine that with the largest European war in 75 years, and the upcoming U.S. midterm elections in a highly partisan political and cultural environment, and it’s clear leaders will have to navigate many unknowns over the next several months. While all the experts weigh in on the final outcome, it’s really anyone’s guess what the overall impact will be on the economy.
Whether we see a soft landing or experience a short or prolonged recession, the time to act is now. No one can predict what the world will look like in 18 months with 100% accuracy. I believe the best approach is to understand your environment, focus on customers, and be flexible enough to quickly course correct when needed."
