Fast Company published an article by Propel's own chief strategy officer Ray Hein. Ray is a member of the Fast Company Executive Board.
"Today’s product companies want insight, collaboration, and engagement across their entire value chain from supplier to customer, and they are increasingly turning to single-platform solutions that can extend across that value chain. After all, if alignment and collaboration are key to product success, technology should be an enabler, not a hindrance.
This XaaS revolution is well underway, with market leaders bringing different teams together, helping them make the best decisions for the overall business, and delivering customer experiences that drive long-term revenue growth. The best companies have proven that this is the formula for delivering fantastic growth across subscribers, ARR, and margins for years to come. Their competitors better catch up quickly or risk losing years of recurring revenue streams to companies that have already made the leap."
