Read what Brian O'Connell of TheStreet has to say about Propel's 2022 customer engagement survey, including quotes from our chief strategy officer Ray Hein.
"With their backs to the wall economically, U.S. consumers have no problem turning away from large retail brands at a moment’s notice.
That’s the takeaway from a new study by Propel Software entitled 'Consumers Want Enhanced Experiences.' The study, which canvassed 2,000 U.S. adults over their consumer brand experiences, found that 54% of shoppers 'would stop using a brand after just one bad experience.'"
