Fast Company published an article by Propel's own chief strategy officer Ray Hein. Ray is a member of the Fast Company Executive Board.
"In a recent survey conducted by One Poll, a whopping two-thirds of U.S. consumers stated they want companies to engage with them after the initial sale. Faster-moving companies are capitalizing on this by evolving their business models to meet the needs of today’s customers. And subscription models are gaining traction across industries because they deliver benefits to so many stakeholders: buyers can pay over time and ensure they continue to receive value for their spend, companies gain a predictable and highly profitable revenue stream (assuming they can deliver that value), and shareholders reward recurring revenue models with higher valuation multiples.
As with any business model evolution, the move toward subscription models is having a big impact on a number of key roles at product companies. These companies need to think more like other industries that traditionally focus on delivering long-term successful outcomes and services rather than a one-and-done product—and they better adapt quickly or risk becoming obsolete in the near future as their competitors embrace this new model."
