Survey Says: Your Value Chain is Broken

Findings show a majority of product and commercial team leaders indicate a need for product value management (PVM)

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Propel Software conducted a survey to find out how business leaders are faring in this era, the wild west of market evolution and product innovation.

Unsurprisingly, revenue growth, customer satisfaction, and brand strategy took the lead across all teams for top-of-mind concerns.

Key Themes:

  • Gaps Between Commercial Teams and the Customer
  • Gaps Between Product Teams and the Customer
  • Gaps Throughout the Enterprise