Read what Predrag Jakovljevic of TEC (Technology Evaluation Centers) has to say about Propel's product value management (PVM) platform, the only single-platform solution that enables collaboration across the whole product lifecycle, prioritizing today’s customer and market trends.
"New Notions of Product
Perhaps an even more differentiating trait in Propel’s approach is its focus on both the customer’s experience with the product and the consumer’s early input to product development, rather than solely dedicating their efforts to the engineering side of things. As opposed to the detrimental practice of designing an often over-engineered physical product with little-to-no consumer input, Propel’s focus now is on the overall outcome and experience for the customer, rather than the mere product features like speed, lightweight, price, etc.
The very notion of a “product” has evolved from a purely physical good to a platform that delivers deeper customer engagement and a superior product experience. Namely, a minimum viable product (MVP) might now suffice for the initial new product introduction (NPI). With the customer being offered many accompanying subscription services related to that initial product, the manufacturer can monitor its actual use over time and continually improve both the product and the accompanying services for an optimal customer experience."
