While both are part of the product development process, these phrases do not describe the same components of product innovation.
NPI specifically refers to manufacturing and launching new products. NPD, on the other hand, is concerned with the ideation, design process, and commercialization of new products.
There is significant overlap between the two as the process evolves from concept throughout development to launch. These carefully managed, collaborative processes draw from the entire organization’s resources to ensure new products launch on budget and on schedule.
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