Survey: Consumer Insights on Eco-Friendly Brand Purchases

Survey of 2,000 U.S. consumers reveals sustainability and trust impact where they spend

Explore the Data

2,000 U.S. consumers weigh in on eco-friendly brand purchases: What triggers them to open their wallet; how much are they willing to spend; and the importance of sustainability claims.

KEY SURVEY TAKEAWAYS

  • A majority of consumers look for eco-friendly claims
  • How seriously consumers take "greenwashing"
  • All sides of politcal specturm look for environmental claims when making purchases

Related Resources

Article

PIM Essentials for Growth Stage Companies

Article

PLM Essentials for Growth Stage Companies

Research Report

Survey: What Drives Medical Device Consumers to Purchase