Survey: Why Customers Choose Brands and Remain Loyal

We surveyed over 2,000 U.S. consumers to determine how and why they choose their favorite products.

Explore the Data

The data is in: 54% of all consumers would stop using a brand after just one bad experience.

The truth is, a customer’s experience - and the underlying product content that supports it - will make or break your brand. Conflicting information in any channel could lead to a lost sale. Keeping product information consistent and accurate in every sales channel should be top of mind with marketers.

KEY SURVEY TAKEAWAYS

  • Consumer expectations of their favorite brands
  • How important is content, consistency, and communication?
  • What defines an enhanced brand experience?