With customers constantly raising the bar, brands and manufacturers are struggling to keep pace. Too often, marketing and sales teams slog through disconnected systems, trying to piece together product information, maintain it in different formats, and update it across diverse sales channels.
Delivering the seamless product experiences that customers demand requires a speed and agility that can’t be found in spreadsheets and shared drives. It’s time for product information management (PIM) to take center stage.
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