Omnichannel commerce strategy is quickly becoming a requisite to serve customers where and when they want for strong sales and brand loyalty. In this session, Jill Mueller, Director of Product Marketing at Propel, and Frank Borovsky, VP of Industry Sales at Salesforce, explain how you can synchronize product experiences across every sales channel, drive growth, and increase customer lifetime value.
Jill and Frank cover:
🟢 Connecting data and teams from concept to customer in a continuous product thread
🟢 Consistency in every channel without the manual work
🟢 The key to building (and retaining) brand loyalty in a competitive market
Read more from the speakers in Converged by Propel, including Jill's article "What Matters Most to Consumers?" and Frank's article, "Who Put a DAM PIM in my PLM Platform?".
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