The Backbone of B2B Commerce: The Crucial Role of Trusted Product Data

The B2B commerce evolution is in full swing. Nearly three-quarters of B2B buyers make purchases through digital channels today. Yet, 63% say their experience falls short of expectations. So, what’s missing?

KEY ARTICLE TAKEAWAYS

This article covers the three critical components you need in place—

1. Trust: Healthy, robust product data to feed a comprehensive digitized catalog
2. Scalability: Connected systems with omnichannel extensibility
3. Engaging experiences: Deep understanding of your buyers’ needs to guide more complex sales