Too often, marketing teams at medtech companies are assumed to be simply pulling together some marketing requirements and throwing them over to a product manager, and then it’s “thanks, see you at launch.”
The fact is, for a product to be successful, medtech marketing teams need to be much more involved.
KEY ARTICLE TAKEAWAYS
Why marketing needs to be brought in earlier into the new product development process so—
1) they can contribute rich content and customer perspectives, and
2) they can also get information earlier to prepare their collateral for faster time to market.
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